Central Bedfordshire College - Destiny 2012/2013

Following the success of the multi national award winning Heroes and Destiny campaigns over the past three years, the Marketing team have been busy over the past six months devising a campaign that would continue to attract ever increasing numbers of potential students to the College and would stand out in the market.

The concept of the “Destiny” campaign is focused on communicating to potential students that by enrolling on a course at Central Bedfordshire College they have the opportunity to control and change their destiny into whatever they want it to be. Their future is in their hands but by working with the College we will give them the training and skills necessary to ensure they have the qualifications and opportunities to succeed and excel in their chosen career.

At the heart of all our campaigns remains the strong belief that it is our students that are the best marketing tool for our college. Therefore, all of the students in the campaign are existing students on a variety of courses across the different departments. The external agencies used are all ex-students who have gone on to build their own successful business in their chosen field. This includes the photography, design, and hair and make-up.

As always the students involved had a great time during the making of the campaign, and worked brilliantly with all involved, always being polite and helpful.

It was important to incorporate as many complimentary elements as possible, so that the campaign would reach the market in numerous ways. If you haven't already seen all of the campaign, look out for local buses; particularly the double decker bus on route between Dunstable and Luton; the outdoor advertising in Luton, listen to the radio adverts on Heart, or just come to College and have a look around!

Production Crew

Central Bedfordshire College "Destiny" not only contains existing students, but it was designed and produced by previous students who have gone on to establish successful businesses in their chosen profession.

Photography – Mankind Photography

Martin studied at the College from 1999 to 2001 completing a HND in Graphic Design and a City & Guilds in Photography. Martin got his first magazine commission in 1999 in the college summer holidays and has never looked back, building his successful business Mankind Photography. Having used Mankind Photography for years, the selection of photographer for the photoshoot was obvious.

"I was really excited about the project as soon as Liz told me their idea. We cast real students with no modeling experience. I was so impressed with their performances, especially when you consider that they did not know anything about the theme we were using. I would like to dedicate the photographs here to Phil Healey, my photography tutor who passed away last year."

Website: Mankind Photography

Make-up – Jade Patterson

Jade was a student at the College from 2000 to 2001 completing an Art & Design Foundation Studies ND with tutor Carol Tarrant. Her studies led onto to developing a career as a make-up artist for photography, fashion and theatre. Most recently working on London West End shows Spamalot and Hairspray.

"Returning to the College to be part of this project reminded me of probably the most exciting year of my life, the College buzzed with the same enthusiasm and hope for the future that I experienced when I was there."

Design – Provide Design

Sam completed his HND in Graphic Design at the College in 1998 and went on to work in design agencies both locally and in London eventually becoming a creative director. In 2002 Sam started up Provide Design and with his team are producing websites and graphics for companies around the world.

"It has been a pleasure to work for the College where I got my start in design. The Destiny project has been an exciting one, and given us the chance to design some really great looking materials. We love working with Martin's images and being fans of the Destiny series we felt like this project was made for us."

Website: Provide Design

Age: 19

Current town: Luton

Representing: Media Studies

Level: 3

Previous school: Alperton Community School

Why did you choose Central Bedfordshire College? Perfect location for me

What makes you proud to attend Central Bedfordshire College? The people

Favourite sport: Football

Favourite football team: Manchester United

Favourite holiday destination: Cuba
Age: 18

Current town: Bedford

Representing: Apprenticeship

Level: Level 1, 2, 3

Previous school: Hastingsbury Upper School

Why did you choose Central Bedfordshire College? Their class sizes are small and Tutors are friendly.

What makes you proud to attend Central Bedfordshire College? The great opportunities they have given me such as the campaign.

Favourite food: Pizza

Favourite sport: Golf

Favourite football team: Arsenal

Favourite holiday destination: Mallorca
Age: 18

Current town: Dunstable

Representing: Public Services

Level: Level 1, 2, 3

Previous school: Cedars Upper School

Why did you choose Central Bedfordshire College? My Tutor is lovely and is the main reason I chose the course.

What makes you proud to attend Central Bedfordshire College? I love the course and the calm environment of the College. Also the achievements I have made thanks to my Tutor.

Favourite sport: Football

Favourite football team: Manchester United

Favourite holiday destination: Spain
Age: 17

Current town: Toddington

Representing: Performing Arts

Level: Level 2 & 3

Previous school: Harlington

Progression on completion of course:Higher Education

What makes you proud to attend Central Bedfordshire College? Because it helped me achieve my fullest potential.

Favourite food: Thai

Favourite sport: Dance

Favourite holiday destination: Vietnam

Career aspirations: Teacher
Age: 20

Current town: Welwyn Garden City

Representing: Motor Vehicle

Level: Level 1, 2, 3

Previous school: Sir Fredric Osborn

What makes you proud to attend Central Bedfordshire College? Getting qualifications that are going to better me.

Favourite food: Jamaican

Favourite sport: Football

Favourite football team: Arsenal

Favourite holiday destination: Jamaica
Age: 27

Current town: Houghton Regis

Representing: Business & Professional

Level: Level 1, 2, 3

Previous school: All Saints Academy (Northfields Upper School)

Why did you choose Central Bedfordshire College? Convenience & previous courses that I have studied gave me faith in the College.

What makes you proud to attend Central Bedfordshire College? Proud to keep Further Education establishments local.

Favourite food: Chinese

Favourite sport: Rugby

Favourite holiday destination: Cyprus
Age: 34

Current town: Olney

Representing: British Sign Language

Level: Level 1, 2, 3

Progression on completion of course: Teaching and achieving my NVQ Level 6

Why did you choose Central Bedfordshire College? The Lecturers reputation drew me to the College.

What makes you proud to attend Central Bedfordshire College? The enrichment of different courses and the diversity of attendance. I got to meet other deaf and disabled people.

Favourite food: Traditional home cooking

Favourite sport: Show jumping

Favourite holiday destination: Wales
Age: 30

Current town: Dunstable

Representing: Beauty Therapy

Level: Level 2 & 3

Previous school: Challney High School for Girls

Why did you choose Central Bedfordshire College? Excellent Tutors and flexible hours.

What makes you proud to attend Central Bedfordshire College? I’m achieving my goals with help from my Tutors.

Favourite food: Chips

Favourite sport: Dancing

Favourite holiday destination: New York / Dubai
Age: 23

Current town: Dunstable

Representing: Hospitality & Catering

Level: Level 1 & 2

Previous school: Barnfield West (Halyard High School)

Why did you choose Central Bedfordshire College? It has good achievements and it is near my house.

What makes you proud to attend Central Bedfordshire College? I am achieving what I need to be achieving.

Favourite food: Rice and peas

Favourite sport: Football

Favourite football team: Arsenal

Favourite holiday destination: Barbados/Dubai
Age: 16

Current town: Luton

Representing: Sport & Football Development

Level: Level 1, 2, 3

Previous school: Lea Manor High School

Why did you choose Central Bedfordshire College? The course will help me in gaining my career ambitions in becoming a Personal Trainer.

What makes you proud to attend Central Bedfordshire College? It’s a good College and the Tutors help you through the years that you attend .

Favourite food: Roast

Favourite sport: Football

Favourite football team: Liverpool

Favourite holiday destination: Turkey
Age: 18

Current town: Dunstable

Representing: A Levels & Teaching

Previous school: Coombe Girls School

Progression on completion of course: University

Why did you choose Central Bedfordshire College? I felt it was a mature environment.

What makes you proud to attend Central Bedfordshire College? The College has an equal and diverse environment.

Favourite sport: Basketball

Favourite holiday destination: Jamaica

Dunstable Campus, Kingsway, Dunstable, LU5 4HG Tel: 0845 355 2525 Email: enquires@centralbeds.ac.uk